The inspiration for the Neo50’s collection arose from a desire to blend the timeless elegance and femininity of the 1950s with the dynamic, relaxed spirit of contemporary everyday fashion. The fifties were a decade in which the female silhouette reached its peak through a defined waistline, sophisticated tailoring, and refined aesthetics, while today’s fashion offers freedom, functionality, and expressive power. I wanted to find a balance between these two worlds – to create a collection that allows women to be both feminine and strong, elegant yet comfortable, classic yet modern.

Neo50’s is, in fact, an ode to women – to their strength, individuality, and beauty in everyday life. My goal was to show that femininity doesn’t have to be lost in the practicality of modern living, but can, through such a fusion, be even more strongly emphasized.